TikTok is one of the most popular social media apps currently. Regardless of what industry you are operating in, it provides a great way to broaden your online reach and attract new customers. Today we’re going to discover how to analyze your metrics in order to evaluate your TikTok efforts this year.

How to Review Your TikTok Analytics

To review your TikTok analytics, you’ll need to switch to a Pro Account. This can be done in your profile, under the manage my account option. You’ll then select the category for your account and receive a verification code to your mobile phone once you’ve added the number. From there, you can review the TikTok analytics from either your phone app or the desktop site.

The Top TikTok Analytics to Review for 2022

Once you’ve managed to sign up to view your analytics, you’ll find there are dozens of different metrics to review. These are some of the most crucial ones we recommend anyone looks at this year.

Average Engagement Per Post

When considering which TikTok analytics are most valuable to you as a business owner, one of the most important metrics to track is the engagement on each post. This will give you a good idea about how successful a certain post is and allow you to adjust your strategy moving forward. You can review your engagement rate over a certain period of time and then assess whether your engagement rate has increased, decreased, or just stayed the same. From there, you can discover what types of videos are resonating with your audience and which are not worth ever posting again. These metrics are often the most commonly viewed when companies are looking to do paid sponsorships, and the higher your engagement rate is, the better it will be for your company or account.

Follower Growth

As with any social media platform, your follower count should hopefully continue to grow over time. Total follower evolution is a metric you can use to view the number of followers your account has gained within a 30-day period. If you are working with TikTok influencers, you want to ensure they see constant growth to avoid working with accounts that aren’t going to widen your audience.

The follower evolution percentage should always stay over 0%, which means that you are gaining more followers as time passes. The higher this figure is, the more successful you are at growing your account. One thing to keep in mind is this percentage is only based on the last 30 days. A great way to monitor your growth next year is to create a spreadsheet and use this to see which months you are more successful on the site.

Discovering the Right Time of Day to Post

One of the biggest considerations for content creators and brands is finding the right time of day to attract new followers. Follower growth is one of the best TikTok analytics to use for this reason. You can look at how quickly your account grows over a certain time period, and you can even narrow this down to the hour. If you notice that each evening at 5 pm your account sees a spike in followers, this would be a clear indication that this is a great time to post within your niche. You’ll be able to tell which videos attract new followers and then use this in the future to schedule your posts.

Tag Usage

Hashtags are still one of the top ways to build an audience on TikTok, so don’t overlook tag usage within TikTok analytics. It can help you to find related hashtags and see how well they perform on the site. This is a good tool to keep on top of the new trends that are always popping up on TikTok. You’ll have a greater chance of your videos going viral when you strategically plan your hashtag usage in the future.

Top Territories

If you are planning to expand into a new territory next year, you might be wondering where you attract the most viewers from. Top territories is one of the best TikTok analytics to help you make these business decisions. You’ll see the distribution of your followers and the countries they reside in. Accounts can then use this data to create content that’s relevant to the culture and current events in these countries. You’ll be able to position yourself as a more relatable brand to these users, which will help you to build a bigger audience in this area.

By keeping on top of your TikTok analytics on a regular basis, you’ll find that you can create an effective strategy for your brand. While these are the main analytics everyone should review, the more you use the site, the more data you’ll find to boost your engagement and sales next year.